User Acquisition Specialist (App Marketing)

Job description

As urbanization is rising and the air quality is deteriorating, we need to make our cities greener and healthier by offering a sustainable mobility solution. Besides, we provide a new and fun way around town! At felyx, everybody within their expertise contributes to a cleaner city by making this swift door-to-door transportation the new status quo. We are working together as an ambitious team of entrepreneurs, operators, marketers, and engineers - and looking to grow as we scale the business throughout Europe. Felyx is one of the few micro-mobility players globally that is EBITDA positive on a group level with a fleet of ca. 6.000 e-mopeds. We are a young company with more than two hundred employees, working in the head offices in Amsterdam and Berlin. You can describe us as passionate, playful, hands-on, and entrepreneurial. Do you share our DNA? Great! Join our ride!

Here’s the challenge

You will primarily acquire high-value users with the marketing team by focusing on performance marketing app campaigns optimization in Google Ads, Apple Search Ads, and other major networks. You will set up campaigns, monitor impact, and iterate them to great success.

What you’ll be doing

  • Develop and execute app marketing campaigns, primarily focused on user acquisition and retention.
  • Contribute to felyx Performance Marketing strategy & set-up, spotting optimization opportunities and helping put them on the performance marketing roadmap.
  • Actively investigate and identify high potential opportunities to test and incorporate into the channel-mix
  • Grow the development of Apple Search Ads and Google App campaigns as acquisition and retention channels.
  • Collaborate closely with the global brand team to produce excellent direct response advertising assets that generate results and elevate the felyx brand.
  • Collaborate closely with local marketing teams to ensure the achievement of local KPIs and make sure that felyx resonates with the local market.


We genuinely get excited if you:

  • Have 4+ years of experience in mobile app marketing, app campaign planning, and six digits budget management.
  • 2+ years of experience managing Google App and Apple Search Ads campaigns.
  • 2+ years of experience working with MMP (Adjust, AppsFlyer, or Singular) and setting up mobile attribution and tracking
  • Have experience in piloting new channels and building business cases
  • Have experience working with AppStore Connect and Google Developers Console
  • Experience working in a fast-paced scale-up in an international environment
  • Have a data-driven mindset and structured approach to tackling everyday tasks
  • Possess strong communication skills, a positive attitude, and strong motivation to learn.
  • Proficient with data analysis tools such as Amplitude, Google Analytics, and Excel
  • Are fluent (written and verbal) in English and other European languages like French, German, Dutch, Spanish or Italian.
  •  You are based in The Netherlands.

Bonus points if you

  • Are excited about sustainability and urban mobility services.
  • Have experience with a Marketing Automation Tool and optimization automation tool
  • Have experience in conversion optimization and in-depth knowledge of such tools as Google Optimize, GTM, and HotJar
  • Have working knowledge of HTML/CSS and experience with WordPress
  • Have working knowledge of SQL

What's in it for me?

An ambitious team of entrepreneurial colleagues with a shared passion for our mission. You will work in a transparent, fast-growing, and inspirational environment where you can take the lead over your career and get challenged daily! And next to that:

  • 29 paid days off on a full-time basis: 28 on the roll and a day off on your birthday!
  • You will get free felyx minutes.
  • We want to invest in your future: a good pension plan is in place (1/3 employee, 2/3 employer).
  • We offer six weeks of paternity leave with 100% salary for all (upcoming) dads.
  • We take your development seriously and encourage you to grow with the company and within your role.
  • Once we can go back to the office (hopefully soon!), we offer a tasty and healthy lunch.

Last but not least: fun, freedom, and trust! We're not scared to work our butts off, but this is only possible once we all experience joy in the work that we do every day.

We are very proud that LinkedIn has named us a top start-up to work at for the second time in a row, together with many other prestigious awards we’ve received since our start in 2017. We are operational in Amsterdam, Rotterdam, The Hague, Groningen, Haarlem, Eindhoven, Den Bosch, and Brussels and will be launching many more (European) cities in 2022. We have a strong focus on scaling up internationally.

At felyx, we believe that the best workplace represents the world we live in today. This means we believe that diversity in the broadest sense of the word connects us and drives us forward as a company. We believe that diversity goes hand in hand with different perspectives. These different perspectives can help us become better and more innovative in finding our customers’ solutionsAnd because we believe this can be achieved, we are looking for intrinsically motivated colleagues and bring the right experience. Gender, age, sexual orientation, or origin will never be a factor and will never become one.