Marketing Manager Benelux

Job description

How would you feel about developing and establishing felyx as an even stronger brand in the Benelux? This role offers a unique opportunity to join our ride and drive our marketing strategy further!

As urbanization is rising and the air quality is deteriorating, we feel the need to make our cities greener and healthier by offering a sustainable mobility solution. Besides, we offer a new and fun way around town! At felyx, everybody within their own expertise is contributing to a cleaner city by making this swift door-to-door transportation the new status quo. We are working together as an ambitious team of entrepreneurs, operators, marketers, engineers, and looking to grow as we scale the business throughout Europe. Felyx is one of the few micro-mobility players in the world that is EBITDA positive on a group level. We are a young company with almost two hundred employees, working in the operations and at the head office in Amsterdam. You can describe us as passionate, playful, hands-on and entrepreneurial. Do you share our DNA? Great! Join our ride! 

Here's the challenge
Felyx is currently at a crucial stage of growth! You'll be the one to define and implement our marketing strategy for the Benelux. Together with your internal and external stakeholders, you will manage the planning and execution of our marketing content across all of our channels and  drive felyx' success to even greater heights. Core to this role is the continuous development of outstanding data- and technology capabilities and a key focus on delivering results in the day-to-day business. You make sure the revenue numbers are met, roll out the felyx brand and coordinate its brand purpose, brand mission, consumer insights, proposition, target audience, core brand values, tone-of-voice, and look and feel. 

What you'll be doing

  • Be a part and actively contribute to the Benelux Leadership Team and focus on the growth of our business
  • Work alongside with City Managers to devise and implement city-specific marketing strategies 
  • Plan and execute all Benelux related marketing activities, both online and offline
  • Drive the development of insights, processes, methodologies, automation technologies, and capabilities to run world-class customer acquisition and retention activities in-house
  • Provide the management team with relevant insights based on your analyzes
  • Work on a daily basis with the product and ride analytics to analyze (product) improvements and the customer journey
  • Have an integrated view of all channel marketing activities across customer acquisition and retention, markets, and devices with a specific focus on mobility; close attention to detail, KPIs, day-to-day performance and flawless execution
  • Integrate brand campaigns with the digital marketing team's activity (SEO, Display, blogger outreach, paid social, native advertising etc.)
  • Find and work together with strategic partners to build the Benelux brand and customer positioning
  • Hire or setup external strategic relationships - brief, manage and give feedback to these parties
  • In this role, you report to the General Manager Benelux and manage the Marketing Associate 

And important not to forget: we encourage you to grow with the company and within your role as we are continually on our journey towards ‘world domination’. Just kidding, market leader in Europe will do (for now).


We truly get excited if you:

  • Have minimum 5 years of relevant experience in a scale-up environment
  • Have a strong focus on the customer and get energy from ambitious goals
  • Are a strategic leader with a strong analytical background, attention to detail and proven ownership of eCommerce KPIs and methodologies
  • Have experience with brand building
  • Are competent with experiments and growth-sprints
  • Have a good understanding of SEO / SEA and performance marketing
  • Are fluent in English and Dutch (required)

Bonus points if you:

  • Are excited about sustainability and urban mobility services
  • Have people management experience 
  • Have a good understanding of P&Ls 
  • Have a Bachelor or Master’s degree in Marketing, International Business or Communication.
  • Can speak another language (preferably German/French)

What's in it for me?

An ambitious team of entrepreneurial colleagues with a shared passion for our mission. You will work in a transparent, fast-growing and inspirational environment in which you are able to take the lead over your own career and will get challenged on a daily basis! And next to that:

  • 29 paid days off on a full-time basis: 28 on the roll and a day off on your birthday!
  • You will get free felyx minutes.
  • We take your development seriously and encourage you to grow with the company and within your role.
  • Once we are able to go back to the office (hopefully soon!), we offer a tasty and healthy lunch.
  • Personal learning & development budget

Last but not least: fun, freedom and trust! We're not scared to work our butts off, but this is only possible once we all experience joy in the work that we do every day.

We are very proud of the fact that we have been named by LinkedIn as a top start-up to work at for the second time in a row, together with many other prestigious awards we’ve received since our start in 2017. We are operational in Amsterdam, Rotterdam, The Hague, Groningen, Haarlem, Eindhoven, Den Bosch and Brussels and we are launching many more (European) cities in 2021. We have a strong focus on scaling up internationally.

At felyx we believe that the best workplace is one that represents the world we live in today. This means we believe that diversity in the broadest sense of the word connects us and drives us forward as a company. We believe that diversity goes hand in hand with different perspectives. It is these different perspectives that can help us become better and more innovative in finding solutions for our customers. And because we believe this can be achieved, we are looking for colleagues who are intrinsically motivated and bring the right experience. Gender, age, sexual orientation or origin will never be a factor and will never become one.

We understand you might not tick all the boxes above. The truth is, we don't either. If you feel up for the ride, we encourage you to apply now!