Global Head of Marketing

Job description

Felyx is a sustainable e-moped sharing platform with a proven business model in The Netherlands and Belgium. Next to that, we have a strong focus on scaling up internationally. The company is looking for a Global Head of Marketing to manage our Marketing team and strengthen the HQ Leadership team. Are you the inspiring manager that felyx is looking for?

As urbanization is rising and the air quality is deteriorating, we feel the need to make our cities greener and healthier by offering a sustainable mobility solution. Besides, we offer a new and fun way around town! At felyx, everybody within their own expertise is contributing to a cleaner city by making this swift door-to-door transportation the new status quo. We are working together as an ambitious team of entrepreneurs, operators, marketers, engineers, and looking to grow as we scale the business throughout Europe. Felyx is one of the few micro-mobility players in the world that is EBITDA positive on a group level. We are a young company with more than a hundred employees, working in the operations and at the head office in Amsterdam. You can describe us as passionate, playful, hands-on and entrepreneurial. Do you share our DNA? Great! Join our ride!

Here's the challenge

We are opening the role of the Global Head of Marketing to lead our Online and Offline Marketing Channels, CRM, and Brand & PR side. This position is of high strategic importance to enable our ambitious growth expectations at felyx. Core to the role is mentoring and further growing an excellent team of performance marketers and CRM specialists, the continuous development of outstanding data- and technology capabilities, and a key focus on delivering results in the day-to-day business. The ideal candidate is a senior performance marketing leader with an international background, a track record in developing world-class teams and programs in a fast-paced environment. The role reports into the CCO and is part of the extended leadership team.

What you’ll be doing

  • You are responsible for achieving ambitious growth targets via Online and Offline Marketing Channels to increase the number of customers and brand awareness
  • Constantly evolving the functional strategies in alignment with the overall group strategy
  • You have an integrated view of all channel marketing activities across customer acquisition and retention, markets, and devices with a specific focus on mobility; close attention to detail, KPIs, day-to-day performance and flawless execution
  • You will drive the development of insights, processes, methodologies, automation technologies, and capabilities to run world-class customer acquisition and retention activities in-house
  • You will influence and lead across the broader organization
  • You will have forecasting and budget responsibility
  • You will manage the Brand & PR Manager, the CRM Manager, and the team below them

And important not to forget: we encourage you to grow with the company and within your role as we are continually on our journey towards ‘world domination’. Just kidding, market leader in Europe will do (for now).


We truly get excited if you:

  • Have minimum 5 years of overall relevant experience and 2 years in senior leadership positions in comparable roles which characterized a fast-growing, high-performance environment, preferably in a global setting
  • Are keen for action, are curious, innovative, risk-taking, and motivated by high growth. 
  • Have a strong focus on the customer and get energy from ambitious goals
  • Have a proven track record as an excellent people manager and mentor, building high-performing teams and helping individuals to achieve their performance goals, and their personal development objectives
  • Are a strategic leader with a strong analytical background, attention to detail and proven ownership of eCommerce KPIs and methodologies
  • Are experienced with product and analytical tooling
  • Have experience with brand building
  • Are competent with experiments and growth-sprints
  • Have a good understanding of SEO / SEA and performance marketing
  • Are driven, a quick executer, and enjoy the pace of a scale-up
  • You have acted as part of a Leadership team and know how to use all verticals to accumulate growth
  • Are fluent in English

Bonus points if you:

  • Are excited about sustainability and urban mobility services
  • Are looking for a career in a fast-moving scale-up environment
  • Have a Bachelor or Master’s degree in Marketing, International Business or Communication.
  • Can speak another language (preferably German)

What's in it for me?

An ambitious team of entrepreneurial colleagues with a shared passion for our mission. You will work in a transparent, fast-growing and inspirational environment in which you are able to take the lead over your own career and will get challenged on a daily basis! And next to that:

  • 29 paid days off on fulltime base: 28 on the roll and a day off on your birthday!
  • You will get free felyx minutes.
  • We want to invest in your future: a good pension plan is therefore in place (1/3 employee, 2/3 employer).
  • We offer 6 weeks of paternity leave with 100% salary for all (upcoming) dads.
  • We take your development seriously and encourage you to grow with the company and within your role.
  • Once we are able to go back to the office (hopefully soon!), we offer a tasty and healthy lunch.

Last but not least: fun, freedom and trust! We're not scared to work our butts off, but this is only possible once we all experience joy in the work that we do every day.

We are very proud of the fact that we have been named by LinkedIn as a top start-up to work at for the second time in a row, together with many other prestigious awards we’ve received since our start in 2017. We are operational in Amsterdam, Rotterdam, The Hague, Groningen, Haarlem, Eindhoven, Den Bosch and Brussels and will be launching many more (European) cities in 2021. We have a strong focus on scaling up internationally.

At felyx we believe that the best workplace is one that represents the world we live in today. This means we believe that diversity in the broadest sense of the word connects us and drives us forward as a company.

We believe that diversity goes hand in hand with different perspectives. It is these different perspectives that can help us become better and more innovative in finding solutions for our customers.

And because we believe this can be achieved, we are looking for colleagues who are intrinsically motivated and bring the right experience. Gender, age, sexual orientation or origin will never be a factor and will never become one.

We understand you might not tick all the boxes above. The truth is, we don't either. If you feel up for the ride, we encourage you to apply now!