General Manager Benelux

Job description

Are you the results-driven leader, the positive people manager with a clear vision on growth? Do you believe that everything is possible and that you will make felyx Benelux an even greater success?

Felyx is a sustainable e-moped sharing platform with a proven business model in The Netherlands and Belgium. The company is now looking to further strengthen its market-leadership position by onboarding a General Manager Benelux who will have full responsibility for the further development of felyx in the Benelux market both by expanding to new cities in the region as well as optimizing the performance of our current cities.

How is felyx currently positioned?
Felyx is one of the few micro-mobility players in the world that is EBITDA positive on group level with a fleet of c3,000 e-mopeds. We are a young company with more than a hundred employees, working in the operations or at the head office in Amsterdam. You can describe us as passionate, ambitious, entrepreneurial, and transparent. We are very proud of the fact that we have been named by Linkedin as a top start-up to work at for the second time in a row (2nd place), together with many other prestigious awards we’ve received since our start in 2017. We are operational in the cities of Amsterdam, Rotterdam, The Hague, Delft, Groningen, Eindhoven and Brussels and will be launching 10 more Dutch cities in 2020 and 2021. Next to that, we have a strong focus on scaling up internationally.

The advantage of the Benelux team is that it has been running at full speed for some time now. City Managers are comfortable in their roles and the communication lines to the Global (support) teams are short.

The role

As felyx is growing both nationally and internationally we need multiple GM’s. Our new General Manager Benelux will be responsible to drive revenue, oversee day-to-day business and run the full Benelux P&L while leading the young, talented team to success. In addition, the GM will be responsible for overall market performance and growth as well as building and strengthening the local team. The GMs’ team consists of multiple city managers, all with +5 years of working experience, and between 15 and 40 direct reports each. Other team members of the GM’s will be Fleet Managers, the Customer Service Team, Mechanics, the battery operation and of course local HR, Finance and Marketing. With the launch of each new city, we will welcome dozens of new colleagues of course!

The challenge in the Benelux market is two-fold: launching more potential markets on the one side, and on the other growing the fleets in the existing cities as fast as is long-term profitable whilst optimizing the existing processes. The biggest challenge is this role is therefore very clear: we want to grow, very very hard. And you will tell us with a clear vision and strategy how we will make that happen.



  • A minimum of 8 years’ experience in leading a team of local professionals, ideally in a scale up or similar requirement
  • Our new GM has a proven track record to grow a ARR from EUR 10+million to EUR 50 million
  • You are a passionate people manager who gets people involved in your story and strategy
  • B.A/B.S in relevant fields preferred
  • You have passion for innovation and a great understanding of the changing micro mobility landscape
  • Demonstrable leadership experience within a growing organization
  • You are a data-driven 'do-er'
  • Strong stakeholder management skills, within different areas of expertise


  • You have demonstrable experience in managing a P&L ( > EUR 15 mln)
  • You are a result-driven leader who gets everyone involved in his or her strategy plans
  • You are able to convert strategic plans into concrete to do's
  • An understanding of tech marketplaces (real-time) with a focus on supply and demand
  • Great communicator with the ability to build and motivate teams, work together with diverse groups across countries and a good understanding of external stakeholder management
  • Fluent in Dutch and English (and preferably also French)
  • Self-motivated and the ability to learn new skills that enable you to grow quickly
  • Strong organizational skills
  • A data-driven nature and ability to balance attention-to-detail with swift execution

What we offer

  • The opportunity to grow with us and to conquer Europe in the coming year
  • The trust of the organization to make the Benelux a great success in your way!
  • Flexibility to make sure your work/life is in balance
  • Terms of employment consisting of: fixed salary, good pension fund, unlimited vacation days and the option to participate in felyx