Digital Marketing Manager

Job description

Do you breathe digital marketing? And do you want to be part of a company that is making a huge impact on urban mobility? If that is a rhetorical question to you, you should definitely keep on reading!


As urbanization is rising and the air quality is deteriorating we feel the need to make our cities greener and healthier by offering a sustainable mobility solution. Besides, we offer a new and fun way around town! At felyx, everybody within their own expertise is contributing to a cleaner city by making this swift door-to-door transportation the new status quo. We are working together as an ambitious team of entrepreneurs, operators, marketers and engineers, and looking to grow as we scale the business throughout Europe. Do you share our DNA: self-starting, open, social and driven? Great! Join our ride!


Here’s the challenge

As a Digital Marketing Manager you'll be responsible for brand awareness via paid and owned media channels to expand the success story of Felyx! Exciting times, in which you will be completely responsible for setting and implementing our digital marketing strategy, driving relevant traffic via paid and owned channels and optimizing the conversion ratio of our online customer journey. As mentioned before, we’re on the threshold of our international expansion, so you get the chance to broaden your horizon and become Digital Marketing Specialist (soon to be Manager) of not just only the Netherlands, but soon, also the rest of Europe!


What you’ll be doing

  • Setup, manage and oversee the online brand and performance marketing strategy and manage our channels; SEA, SEO, Social, Display, Retargeting, Affiliates and Native advertising + be responsible for budgets of all our markets

  • Lead strategic digital marketing innovation projects; new customer strategy, attribution and data visualization

  • Work together with the local marketing team on a daily basis to raise awareness, drive relevant traffic and convert this traffic into conversions.

  • Research the latest marketing technologies and implement the best, together with the CRM Manager, for campaign management and data management platforms.


Not important to forget, is that we encourage you to grow with the company and within your role as we are continually growing in our journey towards ‘world domination’. Just kidding, market leader in Europe will do (for now).


We truly get excited if you

  • Share our mindset: critical thinker, curious, socially engaged, driven by results and self-starting

  • Are comfortable in a high growth and/or scale-up environment

  • At least 3-5 years experience in (Performance) Marketing

  • Have a solid understanding of marketing technologies, specifically all relevant Advertising and Data Management Platforms

  • Have a data-driven mindset and see yourself as an A/B test champion, you know best how to convert data into high-value business decisions.

  • Are not afraid of getting your hands dirty

  • Have excellent communication skills in Dutch and English


Bonus points if you

  • Are excited about operating an urban mobility service

  • Have a Bachelor or Master degree in Marketing, Business Administration, Data Science/BI or Engineering

  • Speak German


Joining our ride is becoming part of the leading global platform in urban mobility. Having a direct impact on the business with a high degree of independence, will give you a very steep learning curve. Maybe also nice to know: we have a very strong, family-like team and great central location on the Herengracht!