Business Analyst - Marketing & Pricing

Job description

Here’s the challenge
As a Business Analyst you will be part of the global marketing team. Analyzing our extensive dataset with advanced BI tools to better understand our riders and manage (new) pricing projects to drive our revenue forward. Converting hypotheses into data analysis (or requirements) and business cases (e.g., proposing pricing updates) on an operational and strategic level. Helping the team to make sense of the available data by putting it in the right context and shaping analytics results into compelling stories. Working closely with the General Managers, Global Head of Marketing, and various stakeholders from departments like Data & Analytics, Engineering, and Finance. Aiming to make a significant impact and contribute to the accelerated growth of the company within Europe.

Things that you will tackle in this role:

  • Research: Gather market data, monitor competitors, identify trends, and track ride behavior
  • Analytics: Analyze, validate assumptions, build dashboards, and obtain actionable insights
  • Reporting: Share findings, key insights, and recommendations with the wider organization
  • Project management: Own marketing (insights) and pricing (features) related projects
  • Pricing strategy: Work on a solid global pricing strategy together with the local GMs
  • Tech: Define requirements and propose data/usability improvements to D&A or Engineering
  • Stakeholder management: Manage expectations, communicate, and successfully execute

Some examples of projects that you will work on: dynamic pricing, discount analysis, loyalty program, pricing models, customer clustering, persona’s, campaign impact tracking, or churn prediction.


We get truly excited if you have

  • A data-driven mindset with advanced SQL and Excel skills
  • A master’s degree in Econometrics, Mathematics, Business Analytics or similar
  • Strong ownership and are able to work independently across departments
  • Hands-on mentality with strategic and management capabilities
  • 3-5 years’ experience in an analytical role (preferably in pricing)
  • Experience with enterprise BI software like Metabase
  • Extensive project and stakeholder management skills
  • Proficient with tools like PowerPoint to present outcomes
  • Fluent in English (written and verbal) and based in the Netherlands

Bonus points if you

  • Have experience within a fast-growing scale-up
  • Worked in the micro-mobility industry
  • Know how to use Python

What's in it for me?

An ambitious team of entrepreneurial colleagues with a shared passion for our mission. You will work in a transparent, fast-growing and inspirational environment in which you are able to take the lead over your own career and will get challenged on a daily basis! And next to that:

  • 29 paid days off on full-time basis: 28 on the roll and a day off on your birthday!
  • 200 free felyx minutes per month #beatthestreets
  • We want to invest in your future: a good pension plan is therefore in place (1/3 employee, 2/3 employer).
  • We offer 6 weeks of paternity leave with 100% salary for all (upcoming) dads.
  • We take your development seriously and encourage you to grow with the company and within your role.
  • Lunch on-site

Last but not least: fun, freedom, and trust! We're not scared to work our butts off, but this is only possible once we all experience joy in the work that we do every day.

We are very proud of the fact that we have been named by LinkedIn as a top start-up to work at for the second time in a row, together with many other prestigious awards we’ve received since our start in 2017. We are operational in Amsterdam, Rotterdam, The Hague, Groningen, Haarlem, Eindhoven, Den Bosch and Brussels. Recently launched in Germany and will be launching many more cities in 2022. We have a strong focus on scaling up internationally.

At felyx we believe that the best workplace is one that represents the world we live in today. This means we believe that diversity in the broadest sense of the word connects us and drives us forward as a company.

We believe that diversity goes hand in hand with different perspectives. It is these different perspectives that can help us become better and more innovative in finding solutions for our customers. And because we believe this can be achieved, we are looking for colleagues who are intrinsically motivated and bring the right experience. Gender, age, sexual orientation or origin will never be a factor and will never become one.

We understand you might not tick all the boxes above. The truth is, we don't either. If you feel up for the ride, we encourage you to apply now!